The Micro-Credential in Sales Management equips learners with the knowledge and skills needed to plan, lead, and optimize sales activities effectively. The course covers key topics such as sales strategies, sales process management, customer relationship management, performance metrics, team leadership, and negotiation techniques. Emphasis is placed on developing practical skills to drive revenue growth and build long-term customer relationships.
Through case studies, simulations, and applied exercises, learners will gain hands-on experience in managing sales teams, setting sales targets, and evaluating sales performance. This micro-credential prepares participants for careers in sales, business development, and marketing, and may be stackable toward the Bachelor of Business Administration (BBA) Programme, subject to institutional regulations.
- Teacher: Geomatika Admin