The Micro-Credential in Consumer Behavior explores the psychological, social, and cultural factors that influence how individuals and groups make purchasing decisions. This course examines key concepts such as perception, motivation, attitudes, decision-making processes, and the impact of social influences on consumer choices. Learners will gain insight into how businesses analyze consumer needs and design effective marketing strategies to create value and competitive advantage.
Through case studies, market analysis exercises, and practical applications, participants will develop the ability to interpret consumer data and apply behavioral insights to real-world business contexts. This micro-credential equips learners with essential skills for marketing, branding, retail management, and digital commerce, and may be stackable toward the Bachelor of Business Administration (BBA) Programme, subject to institutional regulations.
- Teacher: Geomatika Admin