The Micro-Credential in Principles of Marketing provides a comprehensive introduction to the core concepts and practices of modern marketing. This course explores fundamental areas such as market analysis, segmentation, targeting and positioning (STP), consumer value creation, branding, and the marketing mix (product, price, place, and promotion). Learners will develop an understanding of how organizations identify customer needs and design strategies to achieve competitive advantage in dynamic markets.
Through practical case studies, real-world examples, and applied learning activities, participants will build the skills necessary to develop basic marketing plans and evaluate marketing performance. This micro-credential equips learners with essential knowledge for careers in marketing, sales, entrepreneurship, and business management, and may be stackable toward the Bachelor of Business Administration (BBA) Programme, subject to institutional regulations.
- Teacher: Geomatika Admin